ASR Motors is an engineering practice dedicated to the design, control and thermal management of high-performance electric machines. We help customers take motors and drives from a blank page to dyno-validated hardware.
Electric-drive programs live or die on three axes: electromagnetic sizing, control dynamics and thermal headroom. We own all three, so the design decisions that matter most never fall through the cracks between teams or vendors.
Our clients include automotive OEMs and tier-1 suppliers, aerospace actuator integrators, industrial equipment makers, and research groups developing next-generation topologies. We engage as a focused expert partner — small team, deep bench, no hand-wavy deliverables.
Every number we deliver is built on first-principles analysis, corroborated by simulation and, where possible, test.
We run tight iteration loops — analytical models before FEA, FEA before hardware — to hit program milestones without shortcuts.
You receive the underlying models and assumptions, not just glossy plots. Decisions are defensible and reproducible.
We commit to outcomes. If a design misses, we root-cause it and make it right — on timeline.
Single capability engagements, turnkey programs, or embedded advisory — we scope to fit.
Traction motors, hairpin stators, high-speed rotors, inverter integration, transient thermal ratings.
High power density, redundancy, fault-tolerant control, weight-optimized magnetics.
Compressors, pumps, robotics servos, process-industry variable-speed drives.
Novel topologies, academic collaborations, demonstrator hardware for funded programs.
Independent review of motor, drive and thermal programs for investors and acquirers.
On-site or remote training in FOC, electromagnetic design, and thermal modelling for engineering teams.
